“What you and the rest of the Brixton gang there are achieving is nothing short of heroic. Rob was totally buzzed today (on 4 hours’ sleep – unheard of!). The banknotes are works of art, and the fact that the local authority will accept them for council tax takes the local currency discussion to a whole new level. Hats off to Transition Brixton, you are a very inspiring group and EXACTLY what these times need. Yours, way beyond impressed. Ben” Ben Brangwyn, Transition Network

“The Brixton Pound is a community currency that will enable local people to vote with their wallets for a strong and diverse Brixton economy. If you spend with a large chain retailer, over 80 per cent of your money leaves the area almost immediately. With the B£ we know that our money will stay working for Brixton. This puts Brixton at the heart of a powerful local renaissance that is fast gathering pace around the world” Josh Ryan-Collins, expert in local currencies at nef (the new economics foundation) and B£ team member

“As one of the few independently owned department stores left in the UK, Morleys is proud to support a scheme that should help preserve the independence and diversity of the Brixton high street. The Brixton Pound is also a symbol of the area’s creativity and community spirit, features that people often don’t think about when they think of Brixton” Stacey Raymond, general manager of Morleys

“As the oldest independent shop in Brixton, I’m very happy to endorse this scheme and so, I’m sure, would be my grandfather who started it up in 1870. Today, small family owned businesses need all the help they can get and I hope the B£ helps to keep Brixton’s high street unique” Christopher Webster, owner of James Webster’s shoe shop, one of the last remaining independent shops on Brixton High Road

“Brixton has a vibrant and diverse business community and I’m delighted that we are the first area in London to benefit from this scheme. It is an innovative and creative way to encourage local people to support the local economy and in particular independent shops, and I plan to be first in the queue to buy and spend my Brixton Pounds” Councillor John Kazantzis, Cabinet Member for Employment and Enterprise

“The B£ gets people thinking about localisation, and discussing what money is and what a local economy is as well as practically making it happen” Duncan Law, a member of the B£ team and of TTB