If you’re a local shopper, the B£ benefits you by:
- Bringing you special offers exclusive to B£ users
- Ensuring that more of the money you spend in Brixton stays here, helping local businesses thrive in the face of recession and fierce competition from chain stores
- Working to reduce Brixton’s carbon footprint by supplying more of its needs locally
If you’re a local business, the B£ benefits you by:
- Promoting your business through the B£ leaflets and website
- Helping you to find local suppliers, or to supply other local businesses
- Adding to positive perceptions of Brixton’s strong community and diverse economy
The B£ can be used with a growing number of participating businesses in Brixton.
The B£ is highly secure: notes are printed on watermarked paper by specialist secure printers, and incorporate a customised hologram, embossing, numbering, and other security features.
Would you like to accept the B£?
The B£ aims to:
- help protect jobs and livelihoods of community members within Brixton through developing a strong local economy
- support and build diversity and resilience in the local Brixton economy in light of a recession and chain store dominance
- raise community awareness of the local Brixton economy
- encourage and facilitate a self help model and ethos in order to protect the social and financial futures of the residents of Brixton
- encourage local sourcing of goods to decrease CO2 emissions
- raise Brixton’s profile regionally and nationally and contribute to positive perceptions of Brixton by drawing attention to its strong community, diverse economy and capacity for innovation
The B£ will make money work for Brixton by supporting smaller shops and traders who are under threat from the recession and larger chains. It will stay in Brixton and circulate, increasing local trade and community connections. Money spent with independent businesses circulates within the local economy up to three times longer than when it’s spent with national chains, research by nef has shown.
The B£ will encourage people to think about where their money is going and commit to spending a proportion of it locally. It will help to maintain the diversity and uniqueness of Brixton’s shops and market and build pride in Brixton. On the environmental front, the Brixton Pound group will support local businesses in sourcing more goods and services locally, reducing their carbon footprint.
Brixton is the fourth transition town to have its own currency, following Totnes, Lewes and Stroud, which have been very successful and received national media coverage on television and in the broadsheet press. Brixton is the first urban centre in the UK to have its own currency.