#YourPound – Meet the Trader: Nour Cash & Carry

This blog post is by Hayley James, who is researching the Brixton Pound as part of her MA in Social Anthropology

Nour Cash & Carry has been a feature of the local community in Brixton for 20 years. For the last 12 years, they’ve been based in Market Row, selling all sorts of provisions, some from all over the world. Don’t be fooled by the deceptively small entrances on Market Row and Electric Avenue, it’s really big inside with a huge variety. The rows of spices, fresh fruit and vegetables look and smell amazing.

photo 3Nour’s customers are mainly local people, be it local foodies who want good-quality ingredients, or traders running the restaurants in the area, many of whom rely on Nour for a whole host of ingredients and supplies. One of the traders we recently spoke to described Nour as the centre of Brixton’s Universe, because you see everyone in there from time to time!

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We were really pleased in January when Nour Supermarket started accepting the B£ through pay-by-text. They wanted to support their loyal local customers in developing the currency for the community. Since then, they’ve seen a slow but steady custom from B£ users using pay-by-text, including a few new customers who want to use B£.


Saja told us that so far the currency is working well for Nour, the pay-by-text service is good and their customers like that they now accept it. And it’s been especially good in supporting reciprocal trade – Saja can often be found using her B£ for much-needed coffee nearby in Rosie’s or Seven!

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So head to Nour for all your food needs, what a great way to spend #yourpound!