The B£ aims to

• help protect jobs and livelihoods of community members within Brixton through developing a strong local economy

• support and build diversity and resilience in the local Brixton economy in light of a recession and chain store dominance

• raise community awareness of the local Brixton economy

• encourage and facilitate a self help model and ethos in order to protect the social and financial futures of the residents of Brixton

• encourage local sourcing of goods to decrease CO₂ emissions

• raise Brixton’s profile regionally and nationally and contribute to positive perceptions of Brixton by drawing attention to its strong community, diverse economy and capacity for innovation

vision